NOMI: New Orleans Medical Innovators
Typography + Graphic Design // Ai // Fall 2016
Logo conveys the personality of NOMI through the colors, the "O" of NOMI, and the type face.
The colors are in subtle green, purple, and gold, representative of Mardi Gras. The "O" is representative of the city's water meter. It is also incredibly popular, so I thought it would be fun to incorporate that into the design. Lastly, the type face was illustrated to demonstrate the innovative side of NOMI. The lines are simple and geometric so they become similar to Art Deco font types, which are ornamented and seemingly lavish.