PurdueTHINK

Strategic Solutions & Branding + Graphic Design | Ai + Ps | Fall 2016 to Spring 2018

This student consulting organization I am involved with assists both student orgs and administration with projects that they do not have the knowledge or resources to do themselves. PurdueTHINK takes a new approach to solving the problems and challenges at Purdue University. We bring together top students from across the University to form diverse consulting teams that work with our clients on projects ranging from organizational strategy to technical support to customer discovery. PurdueTHINK exclusively works with clients that are internal to Purdue University. Our clients consist of student organizations, initiative teams, and the University’s Administration. Some of our current projects are with Purdue Orbital, the Purdue Leadership & Professional Development Initiative, and the Krannert School of Management. 

Brief run-through of a few current projects we are working on:

  • Krannert Generator - A new prospective program selected Krannert students would participate in, starting from freshman to senior year. The purpose of this program is to expose Krannert students to experiential learning, prepare them for other positions within Purdue, and to get core skills into students to put them into more applicable work.
  • Purdue Leadership & Professional Development Initiative (LPDI) - We are creating communication channels and opportunities for students to learn and build their strengths with StrengthsFinders and the Mortar Board Senior Honor Society. 
  • Purdue Orbital - By developing sound business and operational strategies for a Purdue EPICS (Engineering Projects in Community Service) team, we are able to help bring them closer to their goal of being the first University group to reach space. 
 
 These are design explorations and iterations I went through to reach my final design shown enlarged. Starting with simple line drawings, I started to experiment with shape and having the text and visual interact. I ultimately decided on the geometric-inspired P with white separating the colored shapes because it was cleaner to display rather than the colors becoming almost unrecognizable without the white in-between. 

These are design explorations and iterations I went through to reach my final design shown enlarged. Starting with simple line drawings, I started to experiment with shape and having the text and visual interact. I ultimately decided on the geometric-inspired P with white separating the colored shapes because it was cleaner to display rather than the colors becoming almost unrecognizable without the white in-between. 

 

Logo Design: The initial step to putting our name out there was to design a logo for this organization. With a simple "P", clients can associate the visual with Purdue and recognize that it is separate from any other solutions group on campus due to the more edgy style that is not alike Purdue's. Because we are an innovative and creative think-tank, I've designed it so that geometric shapes form the "P".  

 
 

Business Cards: Keeping that simple and geometric look going, lines help establish boundaries between text and to balance space. 

Flyers: Designed for recruitment and marketing for PurdueTHINK, the flyer /highlights/ key initiatives of PT and distinctly iterates what contributions we are making on campus. The yellows accent the areas we believe are key, in terms of hierarchy of text and information.