Southwest Airlines

Graphic Design + Publications + On-Brand Productions | Ai + Id + Ps | Summer 2018

These are a few projects I got the opportunity to work on during my summer internship at Southwest Airlines.


Communications & Outreach 2018 Annual Meeting

The Creative Studio Team had a "friendly" design-off to develop the event's branding, name tags, slides, swag, and more. I had the opportunity to pitch the following concept & collateral to the C&O's Annual Meeting Organizing Committee. The meeting is at the Arboretum with a theme of "Transformation", so I focused on the continuous movement, transformative colors, and reflective details of butterflies you may see there. 

Main digital signage

Nametags for attendees

The swag to give away


Branded Invitations, Posters, and Cards

These are a variety of deliverables that were designed following the Southwest Airlines Brand Guideline. These were produced for external marketing and promotional purposes. 


Technical Operations Banquet Invitation

I was able to pitch an invitation design for the Tech Ops Banquet with a "Hawaiian Elegance" theme. This invitation I pitched to the Tech Ops team was inspired by the services that Southwest Airlines offers - air transport; therefore, a boarding pass concept was born. 

The perforated area is to act as a "save the date" and the colorful illustrations of the plants and flowers I designed helped frame and support the elegant EB Garamond and script fonts. 

The envelope colors were inspired by the sandy beaches of Hawaii and are translucent so that you may see through to the tropical arrangements on the boarding pass invite. The flowers and plants embellish the envelope, as they are the motif of my overall design.


LUVLines

LUVLines is a monthly internal publication for Southwest Airlines that gets distributed to 50,000+ employees. It contains stories of encouragement, business updates, and events. I got the chance to make a contribution to the July, August, and September issues.