Sky-High Designs at Southwest Airlines

As a Creative Studios intern, we provided support to other Southwest departments by creating visual communication tools. We worked on an array of projects like digital signs, editorial design, event branding, infographics, and more.

ROLE: Graphic Design, Editorial Design

DELIVERABLES: Digital Signs, Editorial, Packaging, Event Branding, Infographics

YEAR & TEAM: Summer 2018 | Creative Studios at Southwest Airlines

Tech Ops Banquet

The Technical Operations Department holds an annual banquet to recognize outstanding employees. As a nod to Southwest's plan to add Hawaii as a destination, this year's theme was "Elegant Hawaii".

I addressed this concept with colors and foliage that represented the natural beauty of Hawaii without using culturally insensitive elements. The envelope colors were inspired by the sandy beaches of Hawaii and are translucent so that you may see through to the tropical arrangements on the boarding pass invite. The boarding pass concept was derived from the services that Southwest Airlines offers - air transport.

First Time Flyer Cards

The mission of Southwest Airlines is dedication to customer service and friendliness, so as a welcome to first-time flyers we wanted to gift them something special. Utilizing the brand guideline for brand tone and graphic elements, I helped design and write these vouchers for first-time customers.

What an incredible experience, and I have so many stories to share! Ask me about them anytime.